Dobra Kaloria. The brand's identity includes a logo and packaging line design, a brand image concept, and a categorization system. The new packaging design for Dobra Kaloria has a vivid color scheme and openings that correspond to each type of product (breakfast options, snacks, or cookies), making it very “user friendly”. The modern and simple packaging design with bold typography usage sets the product apart from other well known brands found on store shelves.