New visual identity of Żyrardów Brand comprised of new logo, basic CI and company packaging design. The logo was designed from scratch, using communication basic elements used by the Żyrardów "Fabryka Lnu" (Linen Factory) throughout its over 180 year history.

The box for linen fabrics products with the new Żyrardów Linen Factory’s  logo. We kept some of the decorative elements used by Żyrardów factory in their over 180 year history and combined it with the completely new visual identification system. By doing this, we accentuated the factory’s long history and tradition and the positive qualities associated therewith. Limited edition boxes have an additional, replaceable ribbon.

Limited edition  box, released in 2009,  has a distinct , decorative  logo  variation  which serves as a reminder of  Żyrardów Linen Factory's over 180 year tradition. This is an example of a CI that increases the perceived quality of the brand.