Stock Prestige. The product strategy was to create a pure vodka - one defined by exclusivity and luxury - within the world-famous Stock brand, which, in Poland, had previously only been associated in with a popular brandy.
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The label, comprised of the main brand characteristics, was placed on the upper part of the bottle in order to highlight the specially-designed bottle's "multiple-reflection" effect.
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Modern, two sided label design highlights the effect of the multiple reflections of the silvery back label.
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